Navablanca's graphic brand combines both illustration and text in a coherent fusion that allows the creation of a visual narrative that seeks to accentuate the strategic location of the project in the middle of nature and the inherent value that it provides.
Nature's invitation: exploring the landscape of Navacerrada
This narrative is exemplified through the circular element of the logo, which acts as a window framing the Sierra de Navacerrada and the reservoir. Its rounded shape symbolizes a connection with nature and the fluidity of water, which is also reflected in the corporate color combination. Through this interaction of form and color, the potential public is invited to travel through this metaphorical portal to immerse themselves in the natural and revitalizing landscape of Navacerrada.
Harmony Elevation
visual
As graphic support elements for the different applications of the brand, a pattern and a series of gradients have been developed that complement the organic aesthetic of the brand and improve the visual narrative without overshadowing other design elements.
The pattern is a versatile design element derived from the contour lines that map the topography of the area and can be used both in its entirety and in small sections to show the essence of the project.
The incorporation of gradients based on the established palette gives the project greater versatility and visual interest. Each gradient variation introduces subtle nuances, adding depth and dimension to the overall design.
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