Directly inspired by the distinctive façade that defines the project, a logo and brand image concept emerges that reflects the elegant lines and modernity of the slats that adorn the different exteriors. This Madrid real estate branding approach produces a refined and minimalist image, characterized by clean lines and simplicity, where certain features are emphasized to infuse it with a distinctive character.
Harmony between natural elegance and contemporary dynamism of real estate visual identity
The color palette is composed of a variation of a gray scale as primary colors whose subtle contrast and low saturation is reminiscent of the project materials and their natural elegance. Complementing these, and with a nod to Grupo Nido, blue and yellow inject dynamism, breaking sobriety and creating a contemporary palette. The entire part of brand creation, dossier, brochure, corporate website of the project and plans are designed with attention to detail.
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ALCÁNTARA 6
CRYSTAL II LOS GIGANTES